Black Friday 2026 gaming deals in Australia: the prices to beat
No Australian store has named its Black Friday console prices yet. Here's what PS5, Switch 2, Xbox and handhelds cost now, and what stores charged last year.
Black Friday is Friday 27 November and Cyber Monday is Monday 30 November, but no Australian store has named a Black Friday console price yet. This page is the benchmark: what PS5, Switch 2, Xbox and a few handhelds cost in Australian stores right now, what the makers charge where they say, and what stores charged last year. When a sale price turns up, check it against these. We’ll update the page as stores start.
The short version
- Some sales start before the 27th. Kmart says its online-only Black Friday offers start on Monday 16 November. JB Hi-Fi says deals often start weeks early, and no other retailer has given a start date.
- Last year’s prices are not a guide. Sony, Microsoft and Nintendo have all put console prices up in 2026. Last year’s PS5 Digital Edition deal was $479 at JB Hi-Fi, and JB’s shelf price is $919 now. Nobody has said a sale will bring those prices back.
- One PS5 price is already well under the rest. Big W has a PS5 Digital Edition + Fortnite Flowering Chaos bundle at $749, while its plain PS5 Digital Edition is $919. Big W’s page says the Fortnite items are exclusive to PlayStation until 26 November 2026, so look at the listing before you plan around it.
- The Switch 2 has settled near Nintendo’s price. Nintendo raised it from $699.95 to $769.95 on 1 September. Target and Officeworks listed $699 when we first checked on 4 November; today they charge $766 and $767. EB Games has it at $728, marked down from $769.95.
- No Xbox console has a crossed-out price at any store we checked.
When the sales start
These are the 2026 dates and lines the stores have put on their own pages. If a store hasn’t given a date, we’ve left it out. Our Black Friday guide lists every announced date.
| Store | What it says |
|---|---|
| Kmart | Online-only offers every day from Monday 16 November. The full sale starts at 8am AEDT on Thursday 26 November, with OnePass member early access from 8pm AEDT on Wednesday 25 November. Kmart’s console listings are from marketplace sellers, with a few from Target. |
| JB Hi-Fi | Black Friday is 27 November and Cyber Monday is 30 November. Deals often start rolling out weeks before. No start date. |
| Big W | Black Friday is 27 November in Australia, and the sale is usually an extended event of a week or longer. A catalogue is coming. No start or end date. |
| Myer | The sale is on the last Friday in November, which Myer says is 27 November this year. No start or end date. |
| Target, The Good Guys, Officeworks, EB Games | The Good Guys says early deals are on now. It says Black Friday is Friday 27 November and runs through the weekend into Cyber Monday on 30 November, but gives no start date. Officeworks’ Black Friday page gives no dates. We didn’t find a Black Friday page for Target or EB Games. |
| PlayStation Store | Sony says its game, expansion and add-on deals began on Wednesday 4 November, refresh on 16 November and end on 30 November, with some discounts ending 20 November. That’s games, not consoles. |
Prices to beat
Every price below is what the store listed in Australian dollars on Monday 9 November 2026, before delivery. EB Games also shows a lower price for PLUS members; we’ve used its regular price. Stores can change them at any time, and stock varies by postcode. We don’t show Amazon prices; if you want to compare, look at Amazon Australia’s own listing.
PlayStation
Sony publishes no Australian PS5 prices, so these are what stores charge.
| Product | Lowest price | Other stores |
|---|---|---|
| PS5 Digital Edition (825GB) | $918 at Target | $919 at JB Hi-Fi, Big W and The Good Guys; $919.95 at EB Games |
| PS5 Digital Edition + Fortnite Flowering Chaos bundle | $749 at Big W | We found it only at Big W |
| PS5 with disc drive | $998 at Target | $999 at JB Hi-Fi, Big W and The Good Guys; $999.95 at EB Games |
| PS5 Pro | $1,399 at JB Hi-Fi, out of stock | Big W and EB Games list Pro bundles; we haven’t compared them |
| DualSense controller (Midnight Black) | $99 at Target | $115 at Big W and Officeworks; $119 at JB Hi-Fi; $119.95 at EB Games |
| PlayStation Plus, 12 months | Essential $112.95; Extra $196.95; Deluxe $225.95 on PlayStation’s site | – |
Nintendo Switch 2
Nintendo’s price is $769.95, from 1 September, according to its support page.
| Product | Lowest price | Other stores |
|---|---|---|
| Switch 2 console | $728 at EB Games, marked down from $769.95 | $766 at Target; $767 at Officeworks; $769 at JB Hi-Fi, Big W and The Good Guys |
| Switch 2 + Mario Kart World bundle | $799 at Officeworks and Big W (Big W’s page also shows $839 “after promotion”) | $829 at Target; $839 at JB Hi-Fi and The Good Guys; $839.95 at EB Games, with three months of Nintendo Switch Online |
Xbox
Xbox Australia’s own prices are $699 for the Series S 512GB, $849 for the Series S 1TB, $999 for the Series X Digital and $1,099 for the Series X with a disc drive, from its Series S and Series X pages. The Series X disc price is marked as an estimated retail price that varies by retailer.
| Product | Lowest price | Other stores |
|---|---|---|
| Xbox Series S 512GB | $699 at Target | $699 at JB Hi-Fi and Big W |
| Xbox Series S 1TB | $849 at Officeworks | $849 at Target, JB Hi-Fi, EB Games, Big W and The Good Guys |
| Xbox Series X Digital (1TB) | $999 at Officeworks | $999 at Target, JB Hi-Fi, Big W and The Good Guys |
| Xbox Series X with disc drive (1TB) | $949 at Target (click and collect only) | $1,099 at JB Hi-Fi, EB Games and Big W |
| ROG Xbox Ally | $989 at Target and Big W | $997 at Officeworks; $999 at JB Hi-Fi and EB Games. The Ally X is $1,799 at JB Hi-Fi |
| Xbox Wireless Controller (Carbon Black) | $99 at Target (click and collect only) and JB Hi-Fi | $99.95 at EB Games (in store only) |
Steam Deck
Valve’s Australian store lists the Steam Deck OLED 512GB at A$1,199.00 and the 1TB at A$1,429.00, and the 256GB LCD model at A$649.00, with no discount. Valve’s Steam Deck page warns the OLED may be out of stock now and then in some regions because of memory and storage shortages.
What stores charged last year
Last year’s sale prices are a record of what happened, not a promise of what will. Prices have gone up since.
- PS5. The Black Friday sale ran from 21 November to 4 December, according to 94.9 Power FM, which listed $679.95 for the disc model, $524.95 for the Digital Edition and $1,049.95 for the PS5 Pro. It reported retailers going lower, with the disc model at $628 at Target, the Digital Edition at $479 at JB Hi-Fi and Big W, and the Pro at $979 at JB Hi-Fi. OzBargain members recorded JB Hi-Fi at $479 for the Digital Edition and $629 for the disc model on 28 November.
- DualSense. 94.9 Power FM listed $99.95 as the official sale price and reported $84 at Target and $85 at JB Hi-Fi and Big W.
- Switch 2. The best Black Friday-season deal we found was the Mario Kart World bundle at $716 at Big W, posted on OzBargain on 17 November 2025.
- Xbox. We didn’t find an Australian Xbox console or ROG Xbox Ally deal from last year’s Black Friday window, which isn’t the same as there having been none.
- PlayStation’s global post. Sony’s 18 November 2025 post said PlayStation’s offers started on 21 November, and gave its discounts in US dollars with “in select regions” for the console cuts, so it doesn’t tell Australians what to expect.
How to tell a real discount from a fake one
- Check the maker’s price first. Nintendo’s Switch 2 price is $769.95. Xbox Australia’s prices are above. Sony doesn’t publish an Australian PS5 price, so use the tables here.
- Ask what the “was” price is. If a store crosses out a price nobody was charging, the discount isn’t real. Compare it with the lowest price in the table, not the crossed-out one.
- Use Nintendo’s current price for the Switch 2. It’s $769.95 since 1 September, so a “was $699.95” tag is out of date. EB Games’ $728 is $41.95 under that.
- Be wary of the headline. In a Choice survey, 52% of the 1,009 Australians asked said Black Friday discounts weren’t always genuine.
More to read
- Buy a console now or wait for Black Friday?: what changed in 2026 and what we’d do.
- Game Pass vs PS Plus vs Switch Online: what each costs in Australia
- Switch 2 vs Steam Deck vs ROG Xbox Ally
- Gaming gifts under $50 and $100
Prices checked on the morning of Monday 9 November 2026 (Sydney time) from each store’s own page. They don’t include delivery, and stock and prices can change at any time. Nintendo’s and Xbox’s prices and the PlayStation Plus prices are from their own pages. Past deals are from the sources linked above. We’ll update this page when stores announce their sales.
